ABOUT US

OUR PASSION

We founded Sato Lure Company from our love of fishing.   Starting from our childhood to now teaching our own children, fishing has been a part of our life.  Our goal is to provide quality lures at a good price.  Connecting one passion that we love, to share with others we took the leap to create fishing lures.  As a family business, we take pride in every aspect of the work we do from the unique molds and materials we select, to the selection of color mixes, to pouring, packaging, and labeling.  As local fishers ourself, we want to provide the locals with unique lures that catch and can be tried out to keep your fishing game fun and exciting.  We grew up fishing and continue to fish as a family to teach our Keiki respect for the ocean, while providing them the knowledge to fish, make memories, and create amazing dishes with their catch.  
Our passion for 'Ohana and excellence has driven us from the beginning, and continues to drive us into the future. Fishing is more than just the catch but the experience, the memories, and the stories you will continue to share.
Mahalo for your support ~ The Sato Ohana